Requisition Title: Web Analytics Consultant Location: New York City, NY (Hybrid Role ) Duration: 12+ months Contract LOOKING FOR Visa Independent/ W2 profiles About the job Company Description Coforge is a global digital services and solutions provider, leveraging emerging technologies and deep domain expertise to deliver impactful business results for clients. With a focus on select industries and partnerships with leading technology platforms, Coforge is a trusted partner in business transformations. The company employs a Product Engineering approach and uses AI, Cloud, Data, Integration, and Automation technologies to create intelligent, high-growth enterprises. Coforge operates 30 global delivery centers and has a presence in 23 countries. As an equal opportunities employer, Coforge welcomes applications from all backgrounds and does not discriminate on any protected basis. Role Description This is a hybrid role for a Web Analytics Consultant located in New York City, NY . The Web Analytics Consultant will be working on Adobe Analytics for implementation, management, and reporting capabilities. Responsibilities: • Own the integrity and accuracy of web analytics data. Collaborate with technology engineers and cross-functional teams to ensure effective implementation and maintenance of Adobe Analytics, ensuring precise data collection and reporting. Including in-depth auditing of preexisting metrics / segmentations. • Monitor and analyze key performance indicators (KPIs) related to user behavior, website performance, and marketing effectiveness. Proactively generate reports that provide actionable insights and support data-driven decision-making. • Conduct in-depth analysis of complex datasets from various sources to identify trends, patterns, and performance anomalies. Translate these insights into strategic recommendations to enhance the digital customer experience. Requirement: • Extensive experience with Adobe Analytics required, including its implementation, management, and reporting capabilities. • Demonstrated ability to proactively identify and solve complex problems, with a talent for translating data into actionable insights. • Strong communication skills, with the ability to clearly convey complex data challenges and solutions to various stakeholders. • Expertise in analyzing conversion-focused metrics, customer journey mapping, and understanding the role of marketing channels in driving traffic and conversions.