Web Analytics Manager

Web Analytics Specialist Hybrid 1 day/week in Charlotte Summary We are seeking a Web Analytics Specialist who can serve as a full-stack analytics expert, owning everything from tagging and tracking to analysis and reporting. This role requires hands-on expertise in Google Tag Manager (GTM) and Google Analytics 4 (GA4), with the ability to independently troubleshoot, implement, and optimize analytics solutions. The ideal candidate has a strong technical foundation, a deep understanding of web analytics concepts, and the ability to translate data into actionable insights for marketing and product teams. Responsibilities • Manage and respond to incoming analytics requests, investigating issues and providing clear recommendations. • Conduct standard analyses, including traffic trends, conversion funnels, attribution modeling, and user behavior patterns. • Configure, test, and troubleshoot Google Tag Manager, including tags, triggers, variables, and custom implementations. • Maintain and optimize GA4 properties, including custom dimensions, metrics, event parameters, conversions, and cross-domain tracking. • Design and manage UTM and campaign tracking frameworks; handle referral exclusions, cookie behavior, and session tracking. • Build, customize, and maintain reports, dashboards, and visualizations in GA4 Explore, Looker Studio, or similar platforms. • Use debugging tools (DebugView, GTM Preview, Chrome DevTools) to ensure accurate data capture and reporting. • Collaborate with developers to design and maintain robust data layer structures. • Apply working knowledge of JavaScript for custom tags, variables, and advanced GTM implementations. • Present findings and insights to stakeholders in clear, actionable formats. Qualifications • Bachelor’s degree in Marketing, Analytics, Computer Science, or a related field (or equivalent experience). • 3+ years of hands-on experience with Google Analytics (GA4) and Google Tag Manager. • Expert-level GTM knowledge, including debugging and troubleshooting. • Strong knowledge of key web analytics concepts: cross-domain tracking, UTMs, cookies, referral handling, and attribution. • Proficiency with reporting and visualization tools (Looker Studio, GA4 Explore, or similar). • Experience with debugging tools such as Chrome DevTools, GTM Preview, and DebugView. • Working knowledge of JavaScript for analytics implementations. • Strong problem-solving skills, attention to detail, and ability to work independently. • Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders. Contract Talent The salary range for this position is 40/hr to 50/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit https://roberthalf.gobenefits.net/ for more information