Role: Senior Web Analytics Manager IR35: Outside Day Rate: Competitive (DOE) Location: Leeds Area (Hybrid 2-3 Days/Week) Start Date: Immediate Join a High-Impact Digital Transformation Programme We’re looking for a contract-ready Senior Web Analytics Manager to lead the measurement and optimisation of digital performance across a group of high-traffic websites and mobile platforms. This is a pivotal role within a major ecommerce transformation programme, following a series of acquisitions, the business is now consolidating and modernising its digital estate. This opportunity suits an experienced consultant who can hit the ground running, establish robust analytics frameworks, and deliver actionable insight that drives measurable commercial and customer outcomes. Your Mission • Lead the digital analytics function across multiple brands, bringing structure, accuracy, and strategy to data collection and performance reporting. • Own and optimise the analytics stack, including Google Analytics 360, BigQuery, and Google Tag Manager. • Ensure robust tagging and tracking across the full digital estate, including event tracking, user journeys, and conversion funnels. • Translate complex data into clear, actionable insight for Marketing, UX, and Product teams, enabling smarter decisions across campaigns, journeys, and content. • Create dashboards and reporting frameworks using Looker, Tableau, or similar platforms to surface KPIs and unlock performance trends. • Identify friction points and drop-offs across the customer journey, informing CRO, UX, and personalisation efforts. • Work alongside developers and QA teams to implement tracking solutions and ensure data quality. • Advise senior stakeholders with strategic recommendations rooted in data, tied to commercial and customer experience outcomes. What You Bring • 5–8+ years of experience in web or digital analytics roles, ideally in fast-paced ecommerce or complex multi-brand environments. • Advanced hands-on skills with Google Analytics (GA360), BigQuery, GTM, and SQL. • Proven success leading enterprise-level tagging strategy and analytics infrastructure. • Confidence in turning data into action, surfacing trends, explaining performance, and prioritising improvements. • Familiarity with CRO and behavioural analytics tools (e.g. Hotjar, Optimizely, ContentSquare). • Experience with BI and visualisation tools such as Looker, Tableau, or Power BI. • Ability to work independently and collaborate cross-functionally with Product, Marketing, UX, and Tech teams. • Previous exposure to web replatforming or digital estate consolidation projects is a strong advantage. Why This Project? • Strategic contract with real influence over digital direction and measurable impact from day one. • Be part of a well-funded, high-priority transformation initiative. • Opportunity to define digital measurement best practice across a multi-brand ecommerce group.