Web Analytics Specialist
We are seeking a talented Web Analytics Specialist to join our dynamic team. This role offers the opportunity to leverage your expertise in web analytics to drive strategic insights and improvements for a diverse portfolio of products.
Responsibilities
• Collaborate with stakeholders to gather business requirements and ensure GA4 implementations meet their needs.
• Design and develop comprehensive data tracking and measurement plans, including detailed implementation guides.
• Implement and maintain tags, triggers, and variables for accurate tracking of 3rd party marketing tags.
• Analyze data using GA4 and other sources to uncover actionable insights that inform business decisions.
• Visualize web analytics data to anticipate trends and drive strategic initiatives.
• Conduct website tests and experiments to optimize performance and enhance user experience.
• Ensure GA4 implementations comply with industry standards for data privacy and accuracy.
• Troubleshoot implementation issues and provide recommendations for improvements.
• Set up BigQuery connections for GA4 properties to facilitate data management and analysis.
Skills
• Bachelor's degree in business, computer science, or a related field.
• 4-8 years of experience in Google Analytics GA4 implementation and management.
• Proficiency in Google Tag Manager, Google Sheets, Google Looker Studio, BigQuery, and SQL.
• Strong understanding of HTML, JavaScript, and regex.
• Excellent analytical skills with a keen attention to detail.
• Strong written and verbal communication abilities.
Preferred Skills
• Experience with Snowflake and AWS.
• Familiarity with Power BI, R, or Python.
• Knowledge of data modeling and machine learning techniques.
We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals feel valued and empowered to contribute their unique perspectives.
Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.
Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $31 - $64 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.
We are seeking a talented Web Analytics Specialist to join our dynamic team. This role offers the opportunity to leverage your expertise in web analytics to drive strategic insights and improvements for a diverse portfolio of products.
Responsibilities
• Collaborate with stakeholders to gather business requirements and ensure GA4 implementations meet their needs.
• Design and develop comprehensive data tracking and measurement plans, including detailed implementation guides.
• Implement and maintain tags, triggers, and variables for accurate tracking of 3rd party marketing tags.
• Analyze data using GA4 and other sources to uncover actionable insights that inform business decisions.
• Visualize web analytics data to anticipate trends and drive strategic initiatives.
• Conduct website tests and experiments to optimize performance and enhance user experience.
• Ensure GA4 implementations comply with industry standards for data privacy and accuracy.
• Troubleshoot implementation issues and provide recommendations for improvements.
• Set up BigQuery connections for GA4 properties to facilitate data management and analysis.
Skills
• Bachelor's degree in business, computer science, or a related field.
• 4-8 years of experience in Google Analytics GA4 implementation and management.
• Proficiency in Google Tag Manager, Google Sheets, Google Looker Studio, BigQuery, and SQL.
• Strong understanding of HTML, JavaScript, and regex.
• Excellent analytical skills with a keen attention to detail.
• Strong written and verbal communication abilities.
Preferred Skills
• Experience with Snowflake and AWS.
• Familiarity with Power BI, R, or Python.
• Knowledge of data modeling and machine learning techniques.
We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals feel valued and empowered to contribute their unique perspectives.
Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.
Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $31 - $64 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.
