Analytics Analyst

Akkodis is seeking a Digital Analytics Senior Analyst for a 6-month contract with a client. Job Title: Digital Analytics Senior Analyst Location: Remote Contract Duration: 6 months contract Pay Range: $44-45/hr. (The rate may be negotiable based on experience, education, geographic location, and other factors.) Purpose: This role will be focused in the setup, execution, and evaluation in A/B and Multivariate testing related to website optimization via Adobe Target, as well as executing and maintaining content targeting initiatives in coordination with the Digital Content & Merchandising team. Responsibilities additionally include monitoring, reporting, and providing guidance on A/B and multivariate testing initiatives, building and maintaining audiences and targeting rules, maintaining and executing website targeted promotional and merchandising contents, reporting on the cross functional execution of global website and digital media for all and hotel websites, providing in-depth reporting and analysis of KPIs across, the World of loyalty program, and site content. Position Responsibilities • Provide insights and guidance on digital initiatives for Digital stakeholders while adhering to shared projects and responsibilities in areas applicable • Monitor, analyze, and provide detailed reporting on website A/B and multivariate test data and communicate discoveries and insights to assist in preparing recommendations for optimizing • Adhere to the testing and optimization ongoing project timeline requirements. • Execute and maintain targeted promotional and merchandising content for surveys, banners, and targeted placements via Adobe Target. • Assist in training other team members within Digital, marketing, and field Experience And Qualifications: • BA/BS degree in Math, Marketing, Computer Science or other analytical or quantitative area is required • Strong mathematical skills, analytical skills and mastery of web analytics techniques to transform raw data into insights and recommendations that will effectively support decision making processes • Familiarity and experience with website front-end programing languages (HTML, CSS, JavaScript) • Working experience with a digital analytics solution ( Adobe Marketing Suite/Adobe Analytics, Adobe Target) • Expertise in data collection, development, and reporting data-driven insights and recommendations • Strong quantitative and qualitative skills with proven data interpretation abilities and technical skills • Knowledge of multi-site website functionality, tracking, concepts and tagging infrastructure • Experience with statistical analysis methods and tools (e.g. A/B testing, t-tests, z-tests) • Genuine team player, able to work well and pleasantly in a team and work independently for the team • Ability to communicate effectively with technical and non-technical audiences Preferred Skills: • 4+ years of relevant work experience as an analyst within the Adobe Marketing Analytics Suite or similar digital analytics solution • Understanding of multivariate statistical analysis, including regression, decision trees and cluster analysis • Understanding of enterprise website tags and tag management. • Strong interest in digital marketing data, including website testing/optimization, reporting/analysis, analytics, optimization and eCommerce trends and capabilities to enhance data collections, architecture, analysis, toolsets and best practices. Education: BA/BS degree in Math, Marketing, Computer Science or other analytical or quantitative area is required Equal Opportunity Employer/Veterans/Disabled Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client. To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https://www.akkodis.com/en/privacy-policy. The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: · The California Fair Chance Act · Los Angeles City Fair Chance Ordinance · Los Angeles County Fair Chance Ordinance for Employers · San Francisco Fair Chance Ordinance