About SH/FT Shift Paradigm is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients. Overview We’re looking for a Google Analytics Contractor with deep experience in GA4 implementation, migration, and data analysis to support our clients through GA4 optimizations and implementations. You’ll audit existing instances and integrate GA4 with media platforms, tag management systems, and CMS web platforms, and enable stakeholders to access actionable insights across marketing and product teams. Responsibilities • Implement and configure Google Analytics 4 properties (web and app) in line with best practices and client business goals • Translate business needs into tracking specs, including data layer documentation for dev teams • Build, test, and QA smart, scalable tagging strategies using Google Tag Manager and other tag managers • Troubleshoot data collection issues and tracking accuracy across GA4, GTM, and connected platforms like Google Ads, Meta, CMS tools like WordPress and Optimizely, as well as CRMs • Support tracking of marketing pixels for personalization, retargeting, and attribution across channels • Collaborate with cross-functional project teams using Jira Service Management to track and manage tagging and analytics requests • Maintain documentation for tagging strategy, implementation logs, and QA protocols Qualifications • 4+ years hands-on experience in web analytics, with strong expertise in GA4 • Proven experience auditing and implementing GA4 • Strong understanding of digital marketing channels (search, display, paid social) and attribution • Proficiency with GTM, Looker Studio, ContentSquare, and event-based tracking design • Experience with tag audits • Demonstrated ability to create and maintain data layer specifications • Experience with QA and debugging tools like Google Tag Assistant, GTM Preview, and DebugView • Solid understanding of HTML/JavaScript, especially in the context of DOM interaction for custom events • Excellent communication skills—capable of advising clients, documenting solutions, and translating business needs into technical implementation • Google Analytics certification(s) strongly preferred This is a contract position for a 4 month engagement with a possibility of extending.