CRO Manager

CRO Manager Hybrid - 1 day a week in London £300-325 per day OUTSIDE IR35 Asap start I am looking for a CRO Manager to work for an agency client What you'll be doing Strategic Enablement • Define and refine personalisation and CRO strategies that support long-term business goals. • Act as Product Owner for testing and personalisation capabilities, ensuring scalability and innovation. • Align initiatives with wider MarTech, data, and content strategies. • Partner with CMS teams to streamline workflows and reduce operational friction. Capability Development • Lead personalisation and optimisation workstreams across web and app journeys. • Integrate tools such as Adobe Target, Contentful, Optimizely CMS to support dynamic content and behavioural targeting. • Create documentation and frameworks to support onboarding, knowledge sharing, and operational consistency. • Mentor junior team members to build capability across the practice. End-to-End CRO Execution • Lead the full experimentation cycle: ideation ? hypothesis ? design ? build ? QA ? launch ? analysis & insights. • Build, deploy, and optimise tests using Adobe Target, Optimizely or similar platforms. • Analyse results using GA4, Adobe Analytics, and other tools to provide clear, actionable insights. • Develop governance and reporting frameworks to ensure accuracy in tracking and measurement. Collaboration • Work closely with product, engineering, analytics, and content teams to embed personalisation into delivery lifecycles. • Partner with clients, vendors, and internal stakeholders to deliver scalable, compliant, high-impact solutions. • Represent CRO and personalisation strategies in forums, workshops, and planning sessions. What we're looking for • 3+ years' experience in CRO, digital optimisation, or personalisation roles (agency experience a strong plus). • Proven track record in delivering both strategic roadmaps and hands-on testing/personalisation. • Experience running A/B tests and personalisation campaigns, and building scalable experimentation frameworks. • Strong technical knowledge of front-end web technologies (HTML, CSS, JavaScript). • Proficiency with Adobe Target, Optimizely, GA4, Adobe Analytics. • Familiarity with headless CMS platforms (Contentful, Optimizely CMS). • Bonus: experience with session replay tools (HotJar, FullStory, Decibel), GTM/tag management, or large-scale transformation programmes. • Excellent communication skills and ability to thrive in cross-functional, multi-client, or multi-market environments. Please reach out to Grace McCrudden at Harnham for more information