Customer Insight Analyst

Customer Insight Analyst London, day rate: £450 Inside IR35 This is an opportunity to join a flagship Customer Insight program with a leading telecoms provider, helping shape how millions of customers experience broadband and home products. If you enjoy turning complex data into clear commercial decisions and want to be at the heart of a major Next Best Action initiative, this contract offers real impact, visibility, and autonomy. The Company They are a major UK telecommunications business with a broad portfolio across broadband, mobile, and home services. The organisation is investing heavily in customer insight, marketing decisioning, and personalisation to deepen engagement with their customer base. You will join a high-profile team focused on optimising a sophisticated cross-channel marketing engine. This is a fast-paced, data-driven environment where insight directly informs strategic decisions at senior level. The Role and Deliverables • Analyse customer behaviour and engagement data to identify opportunities to optimise a Next Best Action marketing engine across channels. • Evaluate pricing strategies, offers, and content to understand what drives commercial performance and customer response. • Develop clear, hypothesis-driven analysis in areas of ambiguity, translating findings into actionable commercial recommendations and next steps. • Partner with marketing and commercial stakeholders to shape cross-sell and up-sell strategies and improve personalisation across the customer base. • Build and deliver concise, data-led stories in PowerPoint, presenting insights and recommendations to director-level stakeholders. • Provide hands-on analytical support using Python, SQL and Excel to generate robust, high-quality insights throughout the 3‑month contract. Your Skills & Experience • Strong experience as a customer insight or marketing analyst, ideally within telecoms or a similar consumer subscription environment. • Proven track record using Python and SQL for hands-on analysis, along with advanced Excel skills. • Experience working in marketing analytics, with exposure to pricing, offers, and cross-sell or up-sell optimisation. • Background in Next Best Action, consumer marketing decisioning, or personalisation, with an understanding of how to tailor messages and deals to different customer segments. • Comfortable working in ambiguity, using a hypothesis-driven approach and operating with a high level of autonomy to drive commercial recommendations. • Confident communicator with strong PowerPoint and executive communication skills, including presenting insights at director level. • Ability to tell compelling stories with data, clearly linking analytical findings to commercial impact. • Any experience with consulting-style stakeholder management, and any statistical or quantitative background, would be a strong advantage. How to Apply If you are a hands-on Customer Insight Analyst with telecoms or marketing personalisation experience and are ready to drive high-impact commercial decisions, please apply with your CV.