Data Strategist / Freelance / Hybrid - London Who we’re looking for We're seeking a highly collaborative and enthusiastic Data Strategist to join our team. You will work with marketing clients and colleagues to develop and deliver data & insight activities centred on CRM targeting, personalisation, measurement and optimisation across multiple digital channels. You should be a self-starter, full of enthusiasm and highly collaborative. About the team you will be joining You'll be joining a dynamic and award-winning data strategy team within a fast-paced agency environment. Reporting into a Data Strategy Manager, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists and insight and effectiveness experts as well a team of technical enablement specialists. What You Will Be Doing: As a Data Strategist, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves: • Building strong relationships with client stakeholders and internal teams to promote, develop, and manage data and analysis deliverables, such as: • Data discovery and analysis projects to unify consumer data and develop actionable insights. • Roadmaps to guide client marketing activities. • Defining frameworks to measure marketing success, setting KPIs, benchmarks and targets • Defining and setting up reporting and analysis processes that meet client objectives. • Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams. • Measuring, evaluating, and optimizing marketing activity using best practice testing methodologies. • Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders. • Presenting regularly to clients and attending client meetings. • Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website. What Skills Will Help You Be Successful: • Excellent communication, organisational and presentation skills. • 2+ years in a data function, preferably within an agency environment or similar with transferable experience. • Able to explain the technical details of data and analytics in a non-technical way to people outside the discipline. • Good proposal writing skills. • Strategic thinker with strong knowledge of CRM and digital marketing. • High level numeracy and analysis skills. Hands-on knowledge of any of the following would be advantageous, but not essential: • Data Management Platforms (e.g. Krux, Adobe Audience Manager) • Website analytics & personalisation/testing tools (e.g. Google Analytics, Adobe Analytics & Target, Optimizely) • Social analytics tools (e.g. Sysomos, Radian 6) • Data visualisation tools (e.g. Qlikview, Tableau) • Data analysis tools (e.g. SAS, SQL, SPSS, Faststats) • Campaign Management tools (e.g. Adobe Campaign) Start date: 11th August Duration: 2-3 weeks Location: London (on-site 3 times a week) Rate: Up to £330 per day