Our client, a hospital network in the Houston medical district, has an immediate need for a HYBRID Digital Marketing Specialist to help with tracking, analyzing, and reporting on website and digital marketing performance. This hybrid role starts as soon as we've identified the ideal candidate and will continue (40 hours per week) for 6+ months with 3 days of onsite work in the Houston Medical District per week. Digital Marketing Specialist Responsibilities • Implement, maintain, and optimize digital marketing tracking tools including Google Analytics (GA4), Google Tag Manager (GTM), Google Ads, Google Search Console, and other analytics platforms • Analyze web traffic data to understand user behavior, content performance, conversion funnels, and campaign effectiveness • Create, manage, and automate regular reports and dashboards for internal stakeholders • Work closely with cross-functional teams to optimize digital experiences based on data insights • Identify gaps in data collection and implement tracking enhancements • Translate complex datasets into clear, actionable recommendations for both technical and non-technical audiences • Manage and maintain online business listings (e.g., Google Business Profile, Yelp, industry directories) to ensure accuracy, consistency, and visibility Digital Marketing Specialist Requirements • Bachelor's degree in Marketing, Data Science, Computer Science, Business, or a related field • 2-5 years of experience in a web analytics or digital analytics role • Proficiency in Google Analytics (especially GA4), Google Tag Manager, and related tools • Experience with data visualization tools (e.g., Canva, Looker Studio, Tableau, Power BI) • Demonstrated experience managing and maintaining online business listings across platforms such as Google Business Profile, Yelp, and other directories. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace. Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Email Your Resume In Word To Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: austin.callaway@jobalert.creativecircle.com • Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AC22-1871146 -- in the email subject line for your application to be considered. • • • Austin Callaway - Senior Recruiter For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States. This job was first posted by Creative Circle on 07/16/2025 and applications will be accepted on an ongoing basis until the position is filled or closed. Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle. ,