Role- Digital Strategy Manager - Adobe Analytics & Customer Journey Analytics Location is Hybrid in NJ- 3 days/week Duties and Responsibilities • Define data collection requirements and omnichannel measurement strategies for clients • Define data collection requirements and develop omnichannel measurement strategies aligned with clients' business objectives • Guide client stakeholders on their digital analytics journey, creating comprehensive roadmaps and establishing accountability frameworks • Own measurement outcomes for clients by defining, tracking, and reporting on key success KPIs to demonstrate business value and ROI • Manage and triage requirements from multiple stakeholders, setting appropriate expectations • Collaborate with analytics engineers to translate business needs into technical specifications • Develop customer journey tracking frameworks and attribution modelling requirements • Analyse business procedures and recommend specific data collection strategies to enhance quality and insights • Oversee the delivery of client deliverables by prioritizing efforts of implementation teams • Build and present strategic dashboards and visualizations that tell compelling data stories • Provide strategic consultation on analytics best practices and future-state capabilities • Conduct regular business reviews showcasing insights, opportunities, and recommended next steps • Serve as the point of escalation for client requests and issues • Develop and maintain client relationships, especially within client's analytics departments • Implement data governance best practices within the Adobe ecosystem to ensure compliance and security • Create, document, and manage solution design references (SDRs) and measurement requirements documents (MRDs) • Stay current with industry trends and best practices in digital analytics and customer journey analytics Must Have Skills • Expertise in Adobe Analytics implementation and reporting • 5+ years of experience in digital analytics • Request queue management with multi-tasking ability to manage large operations • Experience defining measurement strategies and KPIs • Proficiency in tag management solutions (Adobe Launch / GTM) • Strong understanding of website tagging and tracking methodologies • Experience with data quality assurance and validation processes • Excellent presentation and communication skills • Experience managing client relationships and expectations • Proficiency in Microsoft skills (Excel, PowerPoint) • Project management experience using tools such as Jira, Workfront, etc. Good to Have Skills • Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP) • Knowledge of data integration between Adobe solutions • Adobe Analytics certification or Adobe Customer Journey Analytics certification • Experience with other Adobe Experience Cloud tools (Adobe Target, Adobe Real-Time CDP, Adobe Campaign) • Knowledge of Customer Data Platforms • Experience with data visualization tools (Tableau, Power BI) • Understanding of SQL for complex data querying • Experience in pharmaceutical or healthcare industries • Familiarity with tools like Optimizely, DoubleClick, Google AdWords • Observe Point experience Qualifications & Experience • Bachelor's degree required, Marketing, Information Systems, or related field preferred • 8+ years of relevant digital analytics experience • Proven experience implementing and managing Adobe Analytics solutions in a professional setting Other Requirements Also need to be available for occasional travel on-site to client locations.