Salary: $57.00 to $66.00 hourly Description This role will be responsible for end-to-end marketing performance reporting and deep-dive analysis across digital, direct mail, and cross-channel campaigns. The ideal candidate brings hands-on experience in Google and/or Adobe Analytics, marketing mix modeling, next-stage/advanced attribution, and has a strong grasp of customer journey and offer optimization in the financial services space. Key Responsibilities • Own and evolve reporting frameworks that measure performance across digital (paid search, display, social) and direct mail campaigns, providing actionable insights on conversion, ROI, and funnel behavior. • Leverage tools like Google Analytics, Adobe Analytics, and internal tracking platforms to analyze marketing touchpoints and customer journey behaviors. • Develop and implement multi-touch and next-stage attribution methodologies to better understand incremental lift across marketing channels. • Support and enhance marketing mix models, A/B test design, and response modeling to guide spend allocation and offer strategy. • Collaborate with marketing, data science, and finance teams to optimize campaign performance, creative strategy, and acquisition cost efficiency. • Create clear, executive-friendly dashboards and performance updates to guide ongoing marketing decision-making. Requirements • Bachelor’s degree in Marketing Analytics, Business, Statistics, or related field. • 6-10 years of experience in marketing analytics within a data-rich environment, preferably financial services, fintech, or digital subscription businesses. • Deep knowledge of Google Analytics and/or Adobe Analytics, with experience navigating UTM strategy, path analysis, and digital engagement metrics. • Hands-on experience with direct mail campaign analysis, including offer testing and segmentation. • Familiarity with next-touch attribution, media mix modeling, or other advanced marketing measurement techniques. • Strong SQL skills and experience with data visualization tools (Tableau etc.). • Exposure to marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign). • Understanding of cloud data infrastructure (Snowflake, AWS) is a plus. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to