Marketing Data Analyst (100% Remote)

Our Customer is an American financial services mutual organization based in Milwaukee. The financial security company provides consultation on wealth and asset income protection, education planning, retirement planning, investment advisory services, financial planning trust and private client services, estate planning and business planning. Its products include life insurance, permanent life insurance, disability income, and long-term care insurance; annuities; investments; and investment advisory products and services. Our customer is looking for a Marketing Data Analyst on a contract basis to be responsible for developing measurement strategies that drive insights into Marketing’s integrated campaign strategy. By refining learning agendas, defining KPIs, ensuring tagging and UTMs are maintained, and reporting and consolidating performance from across our consumer-facing performance marketing, social media, web, and field channels, you will play a key role in campaign activations and flighting. This role is 100% remote. Responsibilities • Provide quantitative and qualitative analysis, identify patterns, insights, and trends, and deliver business intelligence to decision-makers to drive outcomes and answer key business questions. • Leverage data to generate actionable insights and identify operational improvements to support iterative decision-making and optimizations during campaign flights. • Analyze performance across digital media, social media, field collateral, and websites to evaluate marketing campaign effectiveness. • Collaborate with marketing, data product, and engineering teams, and outside agencies to ensure campaign objectives are clearly defined, measurable, and supported through consistent tagging, trafficking, and tracking. • Monitor the integrity and accuracy of data from channel and web analytics platforms, working with partner teams to resolve issues and providing timelines for resolution. • Act as the subject matter expert for campaign performance and outcomes, presenting findings as needed. • Design reusable reporting templates and data visualizations; refine reporting processes and data gathering methods to reduce cross-team time costs. • Partner in defining reporting benchmarks, comparison periods, forecasts, and standardized KPIs across campaign activations. • Develop and deliver reporting to key stakeholders and marketing leadership, ensuring alignment in how program performance is framed. • Support marketing stakeholders and agency partners by developing ad hoc workspaces and dashboards for campaign program management. Skills And Qualifications • Minimum of 5 years’ experience working with a web analytics platform and delivering channel-level reporting with a marketing focus. • Strong understanding of marketing strategies and KPIs across the full client journey and channel mix. • In-depth knowledge of marketing channel classifications, tag management, ad tech, digital marketing platform interfaces, and UTM tracking parameters. • Excellent analytical skills with the ability to work with large datasets and transform/normalize related data. • Ability to work effectively in highly matrixed environments, with strong communication skills and the ability to build rapport in cross-functional teams. • Experience tailoring, delivering, and presenting formal reporting to varied audiences, from technical specialists to senior leadership. • Proficiency with Adobe Analytics. • Proficiency with data visualization tools in Office products, including Power BI or Excel. • SQL proficiency preferred but not required. We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications. Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.