About the Role We’re looking for a Mixpanel Analytics Specialist to lead the implementation of event tracking, analytics schema design, and dashboard setup for a consumer-facing digital product. You’ll work cross-functionally with product, engineering, and customer success teams to ensure Mixpanel is structured to support internal decision-making and generate meaningful insights for customers. Key Responsibilities Event Schema Design & Implementation • Audit the current product experience and design a scalable, future-proof Mixpanel event taxonomy • Define and document events, properties, and user attributes with product and engineering teams • Guide implementation strategy (naming conventions, standardization, user ID mapping) Dashboard & Reporting Setup • Build Mixpanel dashboards for internal teams to access self-serve product insights • Configure dashboards or reports for customer-facing metrics (value, engagement) • Ensure dashboards are intuitive, scalable, and tailored for different audiences Stakeholder Enablement • Train internal teams on Mixpanel usage • Set up alerts or recurring reports for key KPIs Optimization & QA • Support QA of implemented events • Identify tracking gaps and recommend enhancements to improve customer journey and retention analysis Qualifications • Proven experience implementing Mixpanel for B2C or B2B2C digital products • Deep understanding of analytics schema design, event modeling, and lifecycle tracking • Skilled in building Mixpanel dashboards that support strategic decision-making • Familiarity with customer-facing analytics and embedded dashboards Nice to Have • Experience in real estate, e-commerce, or other high-touch consumer products Ready to join us? If you’re an expert in Mixpanel looking for a high-impact, fast-moving project—we’d love to hear from you. About Us Superbright is an award-winning creative technology studio specialising in full-stack development of immersive media, ranging from XR experiences to physical computing. Comprised of artists and developers, Superbright works on product development, creates commissioned work, and maintains ongoing residencies to form a holistic perspective on these nascent tools and their future applications. Superbright’s work has been featured in numerous festivals and publications, including the Tribeca Film Festival Virtual Arcade, Sundance New Frontiers, SXSW, Sonar, Panorama, and IDFA, and has worked with clients such as Disney, the New York Times, Condé Nast, National Geographic, Red Bull, and more.