Our client is looking for a Paid Media Analyst to join their team! Primary Responsibilities: • Support paid team with reporting and segmentation needs across tactics, including content marketing and direct response • Build & maintain reporting dashboards, aggregating data from multiple sources • QA testing plans • Conduct exploratory and ad-hoc analyses and build audience segments to help grow and retain the subscriber base for all consumer brands, with a focus on our paid acquisition and retention campaigns • Aggregate and apply learnings from internal tests, external research, and the competitive landscape to find new opportunities to grow subscription revenue • Identify areas of the consumer journey with the highest marginal opportunity and potential to grow profit Desired Skills & Qualifications: • Languages: • SQL preferred (will be expected to learn on the job otherwise) • Python or R a plus • Technologies: • Familiarity with querying relational databases • Excel • Basic understanding of data visualization and principles • Analytics: • Web • Marketing • A/B Testing • Knowledge of CDPs and data providers a plus • Basic understanding of statistics • Platforms: • Snowplow • Shopify • Optimizely or other experimentation platforms a plus • Visualization tools like Mode Analytics, Looker, ggplot/matplotlib or equivalent