Programmatic Operations Consultant (DSP)

This is a contract role through Magnit for our client, Zynga, a gaming software company. This role is fully remote in the United States. Job Overview :The Ad Monetization team is seeking a multi-talented Programmatic contractor to help scale our advertising business. We are looking for an expert in the DSP landscape who is extremely organized, detail-oriented, and thrives in a high-stakes, fast-paced environment. In this role, you will be the lead architect for campaign success, bridging the gap between inventory procurement and technical execution. You will act as the primary operator within our DSP stack—specifically The Trade Desk, DV360, and PubMatic—to ensure campaigns are launched flawlessly, optimized for performance, and meeting rigorous delivery objectives . Daily Responsibilitie s:● DSP Campaign Management: Lead the end-to-end execution of display and video campaigns within DSPs (DV360, The Trade Desk, PubMatic, etc.), including seat management, line-item setup, and creative traffickin g.● Inventory Procurement & Buying: Actively source and buy quality/brand safe inventory through programmatic channel s.● Strategic Optimization: Monitor real-time performance and apply advanced optimization tactics (bid shading, frequency capping, audience targeting) to meet client KPIs like CTR, VCR, and ROA S.● Technical Troubleshooting: Develop and standardize testing protocols for ad assets (MRAID, VAST/VPAID). Lead the resolution of complex technical issues, such as creative rejection, tracking discrepancies, or supply-side delivery block s.● Cross-Functional Partnership: Collaborate with Sales, Yield and Creative Studio teams to identify new supply opportunities and ensure the Direct Sales team has optimal access to premium exchange inventor y.● Data Analysis & Reporting: Analyze health metrics across buying platforms. Provide the Sales Team with granular insights and strategic recommendations for campaign growth on a week-over-week basi s.● Product Documentation & Operational Playbooks: Lead the documentation of DSP-specific launch, trafficking, and reporting workflows to create standardized playbooks that reduce errors, improve speed-to-market, and support scalable growth across platform s.Required Qualification s:● DSP Expertise: Proven experience hands-on in the UI of The Trade Desk (TTD), DV360, and/or PubMatic. Experience with other major DSPs (LoopMe, Amazon) is a strong plu s.● Ad Tech Experience: At least 5 years of experience in buying, ad operations, or trafficking within the DS Ps● Inventory Knowledge: Strong understanding of the programmatic auction (First-price vs. Second-price), PMPs, and Header Biddin g.● Analytical Rigor: Proficiency with Microsoft Excel (pivot tables, VLOOKUPs, and data visualization) to translate raw bid data into actionable insight s.● Problem-Solving: Working knowledge of HTML5 and JavaScript as they relate to ad tags and troubleshootin g.● Organization: A proven track record of managing multiple high-spend accounts simultaneously without sacrificing detail or qualit y. Desired Qualificatio ns:● Platform Certifications: Official certifications in The Trade Desk (Edge Academy) or similar DSP platfor ms.● Full-Stack Familiarity: Experience with supply-side tools like Google Ad Manager (GAM) to understand the "other side" of the programmatic transacti on.● Gaming Interest: A natural affinity for the mobile and video game ecosyst em.● Technical Agility: The ability to do lightweight coding or script debugging is a "nice to have" that will set you apa rt. Hourly Pay Rate Range (dependent on location, experience, expectat ion)The pay range that Magnit reasonably expects to pay for this position is: $ 80- $10 0/hrBenefits: Medical, Dental, Vision, 401K (provided minimum eligibility hours are met)