Sales & Marketing Data Associate

Description Title: Sales & Marketing Data Associate Reports To: Chief Marketing Officer Location: Delray Beach, FL Type: Full-Time | Onsite | Non-Exempt Company Summary Pero Family Farms is a market share leader with over a century of dedication, commitment, and integrity. Operating since 1908, Pero is the farm trusted by retailers and consumers alike. We are a fully integrated farming operation, with departments that specialize in organic farming, logistics, global supply chain management, national sales operations, food processing operations, and strategic marketing functions. Our operation includes over 35,000 acres spanning across the East Coast of the United States from Florida to New York, with distribution and production facilities in several different states. We pride ourselves in maintaining a strong family heritage and tradition that has been dedicated to quality, innovation, and excellent customer service that has been feeding America’s families for over a century. Our family’s passion for farming remains unwavering, with a vision to continue the tradition for many generations to come, whilst maintaining the reverence and trust it has established with the American consumer. As we expand our offering to include an assortment of organic vegetable options; we have become one of the largest organic vegetable growers in the country and we are looking to grow our workforce family. Join us in continuing and strengthening our position as a market share leader dedicated and trusted by retailers and consumers alike. Position Overview The Sales & Marketing Data Associate at Pero Family Farms will support the Sales, Marketing, and Business Intelligence teams by collecting, organizing, and analyzing data to help drive informed decision-making. This role assists in developing automated reports, tracking sales performance against budgets, and providing actionable insights that improve efficiency and profitability. Working closely with the Sales, Marketing and Performance leadership, the Sales & Marketing Data Associate will gain exposure to data analytics, CRM systems, AI automation tools, and performance reporting used across national accounts. This entry-level position is designed to build the skills and experience necessary for future advancement into analytics leadership roles within Pero Family Farms. Requirements KEY RESPONSIBILITIES • Data Collection & Reporting • Collect, clean, and organize sales and marketing data from multiple internal and external sources (IRI, CRM, POS, and Excel). • Prepare weekly and monthly sales performance summaries, comparing sales actuals vs. budgeted goals. • Support the automation of recurring reports using Power BI, Tableau, Excel Macros, and other systems. • Assist in maintaining consistent data flow between Sales, Marketing, and Client Services systems. • AI & Automation Support • Learn to use AI tools (e.g., ChatGPT, Power Automate, Zapier) to streamline manual reporting and task workflows. • Document and standardize recurring processes for efficiency improvements. • Contribute to system testing and data validation for automated dashboards. • Sales Analytics Assistance • Analyze basic trends in sales volume, pricing, and customer behavior to identify growth opportunities. • Collaborate with Sales Analysts and Managers to forecast performance and prepare ad hoc analysis for executive reports. • Participate in cross-functional projects supporting national account growth and retail performance tracking. • Marketing Performance Tracking • Support the collection and organization of campaign performance data for the Marketing team. • Assist with ROI analysis on promotions and trade spend by retailer and product line. • Help visualize data through charts and dashboards that connect marketing activity to sales outcomes. • Learning & Collaboration • Participate in hands-on training for data visualization, reporting automation, and analytics storytelling. • Work alongside IT and Sales & Marketing leadership to understand how data systems support business decision-making. • Attend internal meetings and presentations to learn best practices in analytics-driven sales and marketing management. Qualifications • Bachelor’s degree in Business Analytics, Marketing, Finance, or a related field. • Strong skills in Excel and familiarity with data visualization tools (Power BI, Tableau, or Google Data Studio). • Interest in learning CRM systems (Salesforce, HubSpot) and AI automation platforms. • Excellent analytical, problem-solving, and communication skills. • Detail-oriented, eager to learn, and comfortable managing multiple priorities. • Demonstrated curiosity about data analytics, technology, and the food or CPG industry. PERFORMANCE METRICS • Accuracy and timeliness of data collection and reporting. • Contribution to automation and process improvements. • Consistency in maintaining clean and reliable data sources. • Ability to deliver clear and actionable insights from data. • Positive collaboration with cross-functional teams in Sales and Marketing. WORKING CONDITIONS • Office-based environment, primarily at a desk using computers and multiple screens. • Frequent interaction and collaboration with Sales, Marketing, and Business Intelligence teams. Physical Requirements • Prolonged periods of sitting and working at a computer. • Frequent use of hands for typing, mouse use, and data entry. • Visual focus on computer screens for extended periods. • Light lifting (e.g., files, reports, or small office equipment, up to 20 lbs) as needed. Company Benefits/Perks • 401(k) • Health, Dental, Vision Insurance and more • Paid Time Off (PTO) The company (Pero) reserves the right to alter, amend, expand or contract these duties and responsibilities as the companies needs evolve.