Search Engine Optimization Consultant

Programmatic SEO & Analytics (Independent Contractor, Equity-Only) Company: Open Knowledge of New York, LLC (d/b/a “NoteBar”) Location: Remote (U.S.) Type: Part-time, Independent Contractor (1099) — 10–25 hours/week Duration: 3 months from start date Compensation: 0.10% Non-Qualified Stock Option (NSO) Application window: Ends September 10 About NoteBar NoteBar is building a lightweight, AI-friendly notebook and project workspace. We’re laying the foundation for organic growth ahead of a public launch. The Role Lead programmatic SEO + analytics instrumentation for our main site (notebar.ai) and clone a streamlined analytics stack for a companion site. This is a 1099 engagement focused on shipping a crisp 30/60/90-day deliverables plan. What You’ll Do A) Analytics & Measurement • Stand up GA4, Google Search Console, and Google Tag Manager for notebar.ai; define core events (sign-ups, key notebook actions), UTM conventions, and consent/banner checks. • Build a Looker Studio dashboard (blend GA4 + GSC: queries, pages, CTR, coverage, events/conversions). • Clone the stack for a companion site with 1–2 tailored goals. B) Technical SEO • Crawl & audit; produce a prioritized P0/P1/P2 backlog with clear acceptance tests (indexation, canonicals, CWV opportunities, schema on key pages). • Validate fixes with dev, add CI-friendly checks (sitemaps/robots, meta patterns). C) Content System & Programmatic SEO • Keyword/intent map; 6–8 content briefs + editorial calendar. • Ship a programmatic template (e.g., /use-cases/, /compare/) and publish 6 initial pages with internal-link scaffolding and CTA slots. D) Outreach & Launch Prep • Starter outreach pack: target lists, angles, email templates; run one outreach cycle; draft a press kit skeleton. • SEO-friendly pre-launch waitlist landing page; UTM plan; “Week-0” checklist for campaign. E) Enablement • Short runbooks + Looms (≤10 min each) for tagging/events, dashboards, audits→tickets, briefs→publish, programmatic template, outreach basics, weekly updates. • Intern enablement by ~Week 3 (task packets + QA flow; handoff notes). Milestones & Acceptance Criteria (summary) ~Day 30: GA4/GSC/GTM live for notebar.ai; baseline dashboard; UTM taxonomy; tech audit + ticket backlog; keyword/intent v1 + 3 briefs; programmatic spec v0; companion site analytics clone; 1–2 Looms; first weekly update. ~Day 60: +3 briefs (total 6–8); programmatic template shipped + 6 pages live; internal-link scaffolding; P0 tech fixes complete or scheduled; CWV/index coverage trending up; outreach pack executed; press kit skeleton; pre-launch LP live. ~Day 90: Dashboards stable; weekly updates continuous; briefs executed/queued; programmatic pages indexed; internal links expanded; outreach learnings + next cycle; runbooks + Looms complete; “Day-0/7/30” playbook for the launch window. Acceptance tests include: events firing & dashboards loading cleanly; ≥6 briefs + 6 programmatic pages live and indexed; P0 tech issues addressed or scheduled; complete runbooks/Looms enabling a new contributor; uninterrupted weekly updates (≥4 weeks). Tools You’ll Use GA4, GSC, GTM, Looker Studio, Screaming Frog (or equivalent), site CMS, GitHub/issues, and simple runbooks/Looms. What We’re Looking For • Strong grasp of technical SEO (indexation, canonicals, schema.org, CWV) and analytics wiring (GA4 tags, GTM data layer, events/conversions). • Evidence of programmatic SEO and internal-linking systems; comfort publishing structured pages from a template. • Portfolio: dashboards, audits→tickets with acceptance tests, briefs→published pages, or small case studies. • Clear writing, crisp checklists, reliable weekly updates. Nice-to-have: lightweight CI checks for sitemaps/robots/meta, Looker Studio blending, basic HTML/JSON-LD. Hours, Workflow, and Management • 10–25 hours/week (contractor sets methods/timing); async in GitHub/issues + short weekly update in Notes/Logs; ad-hoc Looms; monthly review with CEO. • BYOD with standard security (device encryption, MFA, auto-updates, basic AV/firewall). Work Authorization & Classification • 1099 independent-contractor engagement (not W-2 employment). • Candidates must be authorized to perform 1099 contract work in the U.S. How to Apply Please submit: 1. Resume or brief portfolio (links welcome). 1. 1–2 work samples (e.g., a Looker Studio dashboard, a tech SEO audit snapshot with acceptance tests, or a programmatic page template). 1. In 4–6 sentences: a mini plan for turning a /use-cases/ template into 6 indexed pages in 30–45 days (what you’d instrument, how you’d validate, and one quick internal-linking tactic). Optional: a Loom (≤3 min) walking through one dashboard or audit you shipped. Selection Process Portfolio review → short call → paid trial ticket (2–4 hrs, scoped) → offer (IC Agreement + PIIA + equity docs). EEO & Accessibility We’re an equal opportunity organization. If you need a reasonable accommodation for any part of the application, email hello@okny.io.