Senior Fundraising Analyst - 12 Month Fixed Term

Purpose of job: As a Senior Fundraising Analyst, you will play a leading role in supporting the charity’s fundraising growth objectives through data analysis, supporter segmentation, and insight generation. Working within the central Data & Technology Department you will business partner with the Fundraising Directorate to inform, optimise and make recommendations on fundraising strategies, enhance understanding of supporter demographics and behaviours and identify and interpret supporter data metrics and trends that offer opportunities for supporter and / or income growth. You will bring data analysis skills to interrogate data within the CRM, data lake, and reporting dashboards, manage data segmentation and extraction requests, and directly support Fundraising colleagues to deliver campaign activity. Your previous experience in a similar fundraising-orientated role and expertise in data analysis will be crucial for improving our fundraising and impact strategies. You will be inquisitive, analytically rigorous, able to understand the opportunities data and insight offer and will have a consistent track record of delivering actionable analytics projects in a business partnering capacity. You’ll believe in the power of data and insights as levers for driving positive change. The Fundraising Directorate will welcome you as a Business Partner and work closely with you to ensure your integration and understanding of the organisation’s fundraising objectives and strategy. You will work at the heart of Comic Relief’s operations, supporting the organisation work towards a Just World Free from Poverty. Reporting into the Head of Data Analytics, and will be supported in your technical learning, organisational integration and career growth from within this central team. Key responsibilities: • Business partner with Fundraising teams to identify opportunities for our data to enable the achievement of FR strategic goals. For example, supporting on Fundraising strategy and fundraising campaign development through the provision of Lifetime Value analysis, propensity to give modelling, econometric modelling and / or regression analysis, recency, frequency, value analysis, gap analysis and the appending of third-party data sources to enrich our data set and better understand our donors and prospects. • Analyse large datasets to identify trends, insights, and opportunities to optimise fundraising activity and segmentation within the CRM. • Oversee and manage the segmentation within the CRM, ensuring the supporter experience when receiving communications from Comic Relief is as good as it can be. • Track performance metrics during campaigns and events, providing immediate feedback and recommendations for optimisation where appropriate. Data Tools and Architecture: • Leverage Kusto (KQL within Azure Data Explorer) and Salesforce Non-Profit Cloud and Marketing Cloud to extract, analyse, and manipulate data from various sources. • Utilise Power BI to build and maintain dashboards that provide clear and actionable insights. • Support for Fundraising will include being hands-on with Salesforce Non-Profit Cloud and Marketing Cloud to build and manage segments. Stakeholder Collaboration: • Be a Business Partner for Fundraising teams to identify data and insight requirements and ensure alignment with strategic objectives. Work closely with fundraising partners to understand the fundraising portfolio and opportunities with data analysis can further performance. • Communicate complex data findings and recommendations in a clear and actionable manner to non-technical stakeholders. • Provide thought leadership within the organisation relating to the use of data to derive insights. Person specification Essential criteria • Experience of working within a sophisticated consumer fundraising programme, specifically digital first programmes, within the non-profit sector. • Experience of analysing and managing segmentation within a CRM system • Proven experience as a Data Analyst or Senior Data Analyst, with a strong background in SQL and/or Python. • Strong problem-solving skills with the ability to analyse and present complex data in a clear and actionable format. • Clear understanding of fundraising principles within the non-profit sector • Strong communication and stakeholder management skills, with the ability to interact effectively with technical and non-technical stakeholders. • Understanding of best practices in data governance and data management. • Hands-on experience with Salesforce Non-Profit Cloud and Marketing Cloud. • Ability to build trust and credibility across all levels by demonstrating consistency, reliability, and professionalism Desirable criteria • Proficiency in Power BI for dashboard creation and reporting. • Experience with Kusto (KQL) would be a significant benefit. • Experience with data modelling and architecting. • Experience working in an Azure or AWS environment, and Google Analytics • An interest in data science, machine learning, and the future of data analytics and insights Salary: £43,989 - £49,143 per annum.