Senior Marketing Analyst

Title: Senior Martech Business Analyst (Contract) Company: $5+ Billion Duration: 6+ Months Location: Chicago (Remote)...hybrid onsite (a plus) Pay: $50-$60 (W2) Overview: We are seeking a Senior Martech Business Analyst to support marketing, digital, and technology initiatives by translating business needs into scalable marketing technology solutions. This role will focus on requirements gathering, process optimization, and supporting delivery across the martech ecosystem. Key Responsibilities: • Partner with stakeholders to gather, document, and validate business and technical requirements • Analyze current marketing workflows (campaigns, customer data, loyalty, etc.) and recommend improvements • Translate business needs into user stories, process flows, and acceptance criteria • Collaborate with product, engineering, and QA teams to deliver martech enhancements • Support integrations across CRM, CDP, campaign management, analytics, and personalization platforms • Lead workshops, backlog refinement, and solution discussions • Assess data flows, system dependencies, and downstream impacts • Support testing strategy, UAT, and production readiness • Track platform adoption and identify opportunities for optimization • Create clear documentation, including requirements, workflows, and training materials Qualifications: • Proven experience as a Business Analyst supporting marketing technology or digital initiatives • Strong communication skills across business and technical teams • Experience with requirements gathering, process mapping, and Agile delivery • Familiarity with CRM, CDP, analytics, campaign automation, or personalization tools • Strong analytical and problem-solving skills with the ability to manage multiple priorities Preferred: • Experience with platforms such as Braze, Amperity, Adobe Experience Cloud, or Tealium • Knowledge of SQL, data visualization tools, or API integrations • Background in customer experience, e-commerce, or digital marketing environments Education: Bachelor’s degree preferred or equivalent experience.