Senior MarTech Analyst

Department: Marketing Location: London, UK Description Tripledot is one of the largest independent mobile games companies in the world. We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios. Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users. Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others. We’re building a company we’re proud of – one filled with driven, incredibly smart and detail-orientated people, who LOVE making games. Our ambition is to be the most successful games company in the world, and we’re just getting started. Role Overview We are looking for a Senior Martech Analyst to join our Marketing Technology team on a fixed-term basis to cover maternity leave. This role plays a key part in enabling data-driven decision making for our mobile gaming business, ensuring that marketing and financial performance are measured accurately and efficiently. You’ll be responsible for attribution analysis, marketing data infrastructure, and reporting for both marketing and finance stakeholders, while partnering closely with Marketing, BI, and Engineering teams. Key Responsibilities • Attribution & Analytics: Conduct analysis related to install attribution and user activity across multiple games to assess marketing performance and return on investment. • Dashboard Management: Create, maintain, and optimize dashboards in Looker to provide actionable insights to Marketing and Finance stakeholders. • Data Reconciliation: Support ongoing reconciliation of data across mobile acquisition partners, ad mediation platforms, and data aggregators to ensure accuracy and consistency. • Mobile Measurement Partner (MMP) Ownership: Manage marketing setup, configuration, and troubleshooting within our MMP (Adjust) • Marketing Support & Request Management: Collaborate with Marketing to scope requests, execute when feasible, or escalate by creating tickets for Engineering or BI teams. • Data Projects: deliver data-driven projects that generate measurable value for the Marketing team, from concept to execution Required Skills, Knowledge and Expertise • Experience in marketing analytics, marketing technology, or data analytics within a mobile app, gaming, or digital business. • Strong understanding of mobile attribution models, MMPs (preferably Adjust), and digital advertising ecosystems. • Hands-on experience with data visualization tools (preferably Looker) and SQL proficiency. • Excellent analytical, problem-solving, and communication skills. • Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment. • A proactive, collaborative mindset with the ability to work cross-functionally • Familiarity with ETL processes, data pipelines, or BI engineering workflows. • Exposure to mobile gaming or entertainment industries. Working at Tripledot • 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year. • Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice. • 20 days fully remote working: Work from anywhere in the world, in addition to hybrid policy, 20 days of the year. • Daily Free Lunch: In the office you get £12 every day to order from JustEat • Regular company events and rewards: quarterly on-site and off-site events that celebrate cultural events, our achievements and our team spirit. • Employee Assistance Program • Family Forming Support • Life Assurance & Group Income Cover • Continuous Professional Development • Private Medical Cover & Health Cash Plan • Dental Cover • Cycle to Work Scheme • Pension Plan