Sr. BI Analyst (Digital Analytics

• • • Hybrid schedule (3-days) in north Atlanta (Dunwoody) Position Summary: As a Sr. BI Analyst - Digital Analytics, you will be responsible for working cross-functionally with analytics enablement team, data engineering teams & change teams within DTO organization to successfully make data & insights accessible to drive enhancements. Job Qualifications: • Bachelor's degree in STEM Engineering, Marketing, Statistics, Computer Science, or equivalent experience • 6+ years experience with demonstrated success in business intelligence engineering or comparable data analytics related field • At least 5 years’ experience writing Strong SQL and data analysis skills and working with systems such as SQL Server, BigQuery, Oracle, Snowflake, etc. • Experience using online-offline data, querying data and building executive dashboards via visualizations tools such as Tableau, Qlik, Power BI, Data Studio, etc. Analysis & Storytelling • Design a holistic approach for marketing analytics analysis and reporting across any/all channels (digital or traditional) to deliver clear, concise, and reliable reporting on key activities to the marketing team and the organization’s leadership team. • Subject matter expert in Digital Analytics platforms like Google Analytics, GTM, Data Studio, Customer Data Platforms [CDP], Google Optimize, Full Story, etc. • Strong experience with in-house data warehouses & Cloud based data warehouses • Strong business acumen to drive analytics strategy put forth by the leadership team • Proven track record of working with complex datasets, stitching of data across multiple data sources & data prepping/data cleansing • Strong verbal and visual communication skills to present and explain insights with exceptional attention to detail and accuracy • Ability to work effectively with cross functional teams and translate business requirements into technical results Principal Duties & Responsibilities: • Building dashboards & reports in Tableau or Amplitude, QlikView/Qlik Sense & drive insights to product teams • Building relationships with product teams to gather requirements, communicate insights and provide solutions • Work on data prepping, cleansing & manipulation of data in cloud platforms such as Snowflake, Big Query, GCP, etc. • Use a variety of tools to extract and analyze data generated by online user activity & offline touchpoints such as call center data, CSAT data, etc. • Conduct moderate to complex data profiling and analysis to evaluate data sources to determine the best source for business information • Communicate insights and provide solutions • Manage Digital analytics project initiatives and support Digital analytics maintenance efforts • Work with web development, data analytics and business teams • Understand the behavior and expectations of online/offline visitors