Web Analyst - Day Rate Contract Inside IR35

Web Analyst Contract 2-3 Days per week in London Office 3-6 Month contract - with likely 12 month extension £400 - £500 p/day Inside IR35 About Us We specialise in helping businesses unlock the true value of their data. By designing and delivering innovative solutions, we enable clients to transform how they use data, marketing, and customer experience to drive growth. Our teams combine technical expertise with commercial insight to deliver measurable impact across industries. Our people are what set us apart. We’re a growing community of developers, architects, consultants, and implementation specialists who thrive on collaboration, creative thinking, and solving complex challenges. We’re passionate, forward-thinking, and focused on using data and technology to make a real commercial difference. The Opportunity We’re looking for a Web Analyst to join our Marketing Technology team. You’ll be working with a major gaming client going through an exciting transformation to unify its brands and streamline its technology stack. This is a fantastic chance to showcase your expertise in GA4, BI reporting, and SQL, while helping teams across the business make smarter use of data. Key Responsibilities Analytics & Reporting • Build, manage, and enhance dashboards in BI tools. • Confident in GA4, both in-platform and when integrating with BI solutions (e.g., Power BI, Looker, Tableau, Datorama). • Develop and maintain stakeholder dashboards that provide actionable insights. • Write SQL queries to access and prepare data in BQ/Snowflake (with focus on GA4 data). • (Nice to have) Experience with ContentSquare. Quality Assurance & Testing • Carry out thorough end-to-end testing of dashboards to guarantee accuracy. • Spot potential risks or gaps (e.g., missing data points) and recommend solutions. Client Interaction • Collaborate directly with client teams and follow their processes. • Participate in discovery sessions, workshops, and stakeholder interviews to understand reporting needs. • Highlight and shape new opportunities for delivering added value. • Provide training to stakeholders who are new to GA4. • Help upskill wider teams, giving them confidence to use GA4 independently for high-level insights. About You Experience & Skills • Background as a Web Analyst or in a similar analytics-focused role. • Proven track record delivering reporting projects using GA4 and BI tools. • Ideally experienced in agency, consulting, or tech settings. • Skilled in gathering requirements, challenging assumptions, and translating needs into solutions. • Proficient in enterprise BI platforms (e.g., Power BI, Tableau, Datorama). • High attention to detail with a strong focus on QA. • Confident supporting and training non-technical teams on GA4. • Able to work with Product Owners and tagging teams to ensure reporting needs are met from launch. Personal Qualities • Enthusiastic, positive, and collaborative. • Strong communicator, both written and verbal, with good presentation skills. • Logical problem-solver who enjoys tackling challenges. • Flexible and comfortable adapting communication to different audiences. • Organised, with the ability to manage multiple projects simultaneously.