100% Remote Job Title: Senior Analyst, Web Analytics Duration: Long term Job Responsibilities: • Reporting to the Senior Director of Marketing Measurement, Analytics, and Insights, you will: • Serve as a thought partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements. • Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates. • Deliver content insights that drive understanding and improvement in how our teams write. • Assist with ad hoc Web Analytics requests from across Marketing & Communication. • Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication. • Champion a hybrid “Service/Self-Service” analytics model within M&C - educating stakeholders as you collaborate on data projects. Required Skills & Experience: • Three (3) or more years’ experience working in a marketing analytics role. • Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required. • A strong, practical understanding of Web Analytics technology. • Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner. • An ability to instill confidence and drive influence through presentations and live collaboration. • An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done. • A grasp of how various Paid, Earned, and Owned marketing channels work. • An understanding of relational databases and supporting concepts, including granularity, keys, joins, and transformations. • Familiarity with Google Tag Manager and basic web technology concepts. Education: Required Education: High School Diploma.