Web Analytics Consultant

K&K Talent Solutions inc is an International recruiting agency that has been providing technical resources in the European, Canada and the USA region since 1993. This position is with one of our clients in USA , who is actively hiring candidates to expand their teams. Role: Analyst – Travel and Lifestyle Web Analytics, Adobe Analytics Location: NYC(Remote) Adobe Analytics Expertise: • Deep experience in Adobe Workspace dashboards and calculated metrics. • Building complex custom segments and multi-tiered audience definitions. • Hands-on experience with conversion funnels, pathing, and anomaly detection. • Proactive & Independent: Ability to own dashboards, proactively investigate anomalies, and deliver quick solutions with minimal oversight. • Strong Communication: Must be able to translate complex Adobe data into concise insights for leadership. • Preferred: Exposure to Customer Journey Analytics (CJA) or tagging validation (Launch/Tealium), but reporting/insights is the priority. Key Requirements • Adobe Analytics Reporting Expert: Extensive, hands-on experience in Adobe Analytics as the primary focus of previous roles — particularly in building complex reports, advanced segmentations, and dashboards. • Proactive Problem-Solver: Demonstrated ability to independently investigate and resolve issues end-to-end — including re-building dashboards, combing through large datasets, identifying anomalies, and implementing quick resolutions. • Accountability & Ownership: Delivers high-quality output without the need for micromanagement. • Precision to Detail: Meticulous approach to data integrity, metric definitions, and reporting accuracy. • Strong Communication Skills: Able to translate intricate Adobe data insights into concise, digestible summaries for leadership — highlighting patterns, anomalies, and key takeaways. • Preferred: Experience with tagging implementations and ensuring data capture aligns with reporting requirements. Primary Responsibilities • Web Analytics Management: • Own the integrity and accuracy of Adobe Analytics data. Partner with engineering and cross-functional teams to maintain optimal data collection and troubleshoot complex metrics and segmentations. • Performance Tracking & Reporting: • Develop and maintain dashboards and reports to monitor KPIs, user behavior, site performance, and marketing impact. Provide actionable, insight-driven recommendations to improve the digital customer experience. • In-Depth Data Analysis: • Analyze complex datasets from multiple sources to uncover trends, patterns, and performance anomalies. Translate findings into strategic, stakeholder-ready recommendations. • Stakeholder Communication: • Present data-driven insights to leadership in a clear and impactful manner, tailoring messaging for non-technical audiences. Qualifications • Proven track record as an Adobe Analytics Subject Matter Expert (SME) with advanced experience in complex segmentations, custom metrics, and high-level reporting. • Strong analytical skills and independence in identifying and resolving reporting/data issues. • Exceptional attention to detail in data validation and analysis. • Strong written and verbal communication skills, capable of delivering concise, stakeholder-ready summaries. • Adaptable, self-driven, and thrives in a fast-paced environment. • Preferred: Tagging and data collection alignment experience.