MarTech Technical Business Analyst

Droisys is an innovation technology company focused on helping companies accelerate their digital initiatives from strategy and planning through execution. We leverage deep technical expertise, Agile methodologies, and data-driven intelligence to modernize systems of engagement and simplify human/tech interaction. Amazing things happen when we work in environments where everyone feels a true sense of belonging and when candidates have the requisite skills and opportunities to succeed. At Droisys, we invest in our talent and support career growth, and we are always on the lookout for amazing talent who can contribute to our growth by delivering top results for our clients. Join us to challenge yourself and accomplish work that matters. Here are the job details Position: Business/Technical Analyst Location: Dallas, TX (Can be done Remote) Customer: Airline domain Job Description Seeking a Business/Technical Analyst with a strong background in MarTech, Ad Tech, and Customer Data Platforms. The successful candidate will be proactive and self-motivated, possessing excellent communication and presentation skills. Responsibilities / Qualifications • Demonstrated experience as a Business Analyst or in a similar capacity within digital marketing, ad tech, or MarTech environments. • Proficient with Adobe Experience Cloud products, including but not limited to Adobe Analytics, Adobe Target, Adobe Campaign, and AEP. • Comprehensive understanding of customer data platforms (CDPs), identity resolution processes, and data governance protocols. • Knowledge of ad tech integrations such as LiveRamp, clean rooms, and data onboarding solutions. • Expertise in eliciting, documenting, and translating business requirements into clear functional specifications for technical and marketing teams. • Ability to conduct thorough research and author both functional and technical documentation with precision. • Proven experience creating and delivering executive-level presentations. • Skilled in analyzing and optimizing digital customer journeys, personalization strategies, and campaign effectiveness. • Strong stakeholder management capabilities, effectively bridging the gap between marketing, data engineering, and product teams. • Solid understanding of data privacy and compliance regulations (e.g., GDPR, CCPA) as they pertain to MarTech and customer data. • Collaborative and forward-thinking approach, contributing to both strategic planning and practical implementation. • Exceptional communication skills, with an aptitude for conveying complex technical concepts to business audiences. • Analytical mindset with the ability to identify process gaps, recommend solutions, and champion the adoption of MarTech solutions. Skills & Tools: Adobe Experience Cloud – Required • Adobe Campaign • Adobe Audience Manager • Adobe Target Adobe Experience Cloud – Preferred • Adobe Experience Manager Assets • Adobe Experience Manager Marketing Communication and/or Customer Data Platforms • Salesforce Marketing Cloud • Airship Experience Cloud • Braze • Zeta Global • Adobe Experience Platform • ActionIQ • Treasure Data • Hightouch • Tealium MarTech Enablement Tools • Branch • Knak or Stencil • Persado • Movable Ink Identity Resolution & Data Enrichment Services • LiveRamp • Acxiom • Data Clean Rooms • First-, second-, and third-party data expertise Droisys is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. Droisys believes in diversity, inclusion, and belonging, and we are committed to fostering a diverse work environment.