Position: Senior Marketing Analyst - B2B Employment Type: Contract Start: ASAP (August/September 2025) Duration: 6 Months Location: London, UK | Hybrid Languages: English Focus on SAP is specialist SAP and ERP Recruitment organisation offering both permanent and contract staffing solutions on a global scale. Client – Partnered with a leading software vendor that support businesses across industries with innovative technology that drives real impact. Their team is made up of passionate professionals who value collaboration, creativity, and continuous improvement. Role – We are looking for an experienced Senior Marketing Analyst to join on a contract basis, reporting directly to the Lead of Marketing Analytics. This role is not just about building dashboards, it is about enabling smarter decisions across the business. If you thrive on turning complex data into clear, actionable insights, and have a strong background in business intelligence (BI) and dashboard development, this role is for you. Your time will be focused across three core areas: • 50% Business Intelligence: Build and maintain scalable reporting infrastructure • 30% Data Analysis & Validation: Ensure accuracy, consistency, and completeness of marketing data • 20% Data Storytelling: Translate complex data into compelling, actionable insights Key Responsibilities: • Own BI Reporting: Design, build, and manage dashboards and reporting tools to support marketing and cross-functional teams. • Validate Data Integrity: Audit and reconcile data across CRM, marketing automation, and attribution platforms. • Deliver Insightful Analysis: Identify trends, generate actionable insights, and inform strategic marketing decisions. • Present Insights: Communicate performance findings clearly to both technical and non-technical stakeholders. • Upskill Teams: Train colleagues to interpret dashboards and self-serve insights. Key Skills: • 5+ years of B2B marketing analytics or BI experience (essential). • Advanced expertise in Power BI or similar BI tools (from scratch). • Strong SQL and Excel/Sheets skills (ETL experience a bonus). • Experience with tools like Dreamdata (attribution) and Demandbase (ABM). • Hands-on experience with Salesforce, HubSpot, or Pardot. • A flair for data storytelling—bringing clarity to complexity. • Excellent communbication skills - Confidence with presenting to stakeholders at all levels. Salary/Day rate – up to £500 GBP per day (DOE) Location – London, UK | Hybrid